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The danish Dragons’ Den

Dragons’ den 2021

The 21. of January the owners of ZERV ApS Torben Van Den Brekel Kulmbak and Mikkel Normann participated in the popular tv-show Dragon’s Den (In Denmark “Løvens Hule”) on national TV. 

Here they were met by five of Denmarks sharpest business angels and were to present the concept of their business aswell as the history of the company. The investors Jan Lehrmann and Jesper Buch wanted to become a part of the concept and therefore they invested nothing less than 2.000.000 kr, which is one of the programs biggest investments ever.

On TV some of the bestsellers of the ZERV brand were shown. A brand that contains products for badminton, tennis, squash as well as padel. Selling a wide selection from premium rackets to shuttlecocks, clothes, accessories and so much more. The mission for the ZERV brand is to be a “Value For Money” brand. To create quality products like the top competitors but for a lower selling price. It has been succeeded with the use of our big knowledge about the business, at the same time we have minimized the expensive intermediaries by creating our own production.

The history behind zerv aps

Torben is the primary driving force of the danish site Badmintonshoppen.dk. A website that for many has had succes with online sale of badminton equipment, which also has resulted in becoming the danish leading website of providing badminton equipment for the Danes. In 2016 he took over the physical store Ketshop, which were selling equipment for all sorts of racket sports. He moved his own business into Ketshop. Meanwhile, the young Mikkel Normann has worked his way up from starting as youth worker to becoming store manager and later partner.

Torben and Mikkel quickly established a satisfied cooperation and since then, everything has escalated with speed. Brand new sites were opened in Denmark as well as around european sites.

Today, several of our websites are the leading sites, and with our investors, the ZERV journey has just begun.

Questions?

Are you in doubt about anything, or are you in need of guidance, do not hesitate to contact us or through our e-mail: info@badmintonshop.com or use of our Frequently Asked Questions (FAQ). We will return with an answer within 24 hours on weekdays!

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