Badminton-shop – Everything for the badminton player
Badminton-shop is one of the leading retailers in Europe for badminton equipment. We have curated the best selection from highly respected brands such as Yonex, Forza, Victor, Li-Ning, RSL, and many more.
We are the place where you can find everything for the badminton player, whether you are a beginner, recreational player, or tournament competitor.
We strive to always have the coolest badminton goods in stock, so you can receive them quickly and at a competitive price. Additionally, we are first with the latest releases, ensuring you find all the new arrivals right here, first.
For us, good service means accessibility and expert advice. We are always just an email away, so feel free to reach out if you need assistance or guidance regarding our products.
The company is owned by Mikkel Normann & Torben van den Brekel Kulmbak, who themselves have years of experience in high-level badminton. Along with over 20 full-time employees, we ship products across Europe from our large warehouse in Odense, Denmark.
4 good reasons to shop with us:
➜ 30-day full refund policy
➜ Huge selection of badminton equipment
➜ Competitive prices
➜ Excellent customer service & expert advice
Our history
It all began in a room in Denmark…
Year 2003
Badmintonshoppen.dk launches
Badminton-shop has its roots back to 2003 when it was started and had various owners. It operated solely as a hobby for the first many years. The product range was limited to just one brand (Yonex), and everything was run from a room in Denmark.
Year 2010
Torben van den Brekel Kulmbak takes over “Badmintonshoppen”
In 2010, Torben van den Brekel Kulmbak acquires “Badmintonshoppen.dk” and relocates everything to Frederiksberg in Denmark, where operations are conducted from a third-floor apartment. Torben has a deep passion for badminton and a keen interest in the developments in e-commerce. Moreover, Torben has been playing badminton since childhood, progressing through various levels from the Ligaen to Denmarksserien, primarily representing Værløse badminton. With over 25 years of experience in badminton, Torben brings the necessary expertise to provide the best possible customer advice.
Year 2012
Now it gets serious
As early as 2012, Torben has gained enough momentum to take the first critical step. It’s time to decide whether to commit full-time or continue as a hobby project. Torben chooses to go full-time with “Badmintonshoppen” and leaves his job to dedicate himself to the webshop.
Year 2013
Larger space is needed
By that time, more brands had joined “Badmintonshoppen”, along with more customers, necessitating additional space. Therefore, the first warehouse space was rented at the same location in Frederiksberg.
Year 2016
Acquisition of Ketshop
Article in Ugeavisen – Torben takes over Ketshop
In August 2016, “Badmintonshoppen” acquires the racket sports store Ketshop in Funen, thereby adding a physical store and another webshop named Ketshop.dk. Everything is moved to Odense, where Ketshop was previously located. With two businesses under the same roof, development begins to accelerate at a high pace. At the same time, Torben meets Ketshop’s store manager, Mikkel Normann, who later goes on to play a significant role.
Year 2018
Mikkel Normann becomes a partner in Badmintonshoppen
Ketshop moves to new premises and Mikkel Normann becomes a partner
2018 proves to be a very eventful year with several significant developments in the business. Mikkel Normann becomes a partner in the entire business, which now includes “Badmintonshoppen”, “Ketshop”, and “Tennisshoppen”. Together with Torben, they aim to take the entire business to the next level.
Additionally, “Badmintonshoppen” moves to new premises, expanding from 150 square meters to nearly 600 square meters, to accommodate the continued growth that has been built over the years.
Year 2019
Europe’s first test center & “Badmintonshoppen.se” opens
In September 2019, the new test center in Denmark was inaugurated. It was a fantastic day with over 150 badminton enthusiasts visiting the store, including a special appearance by former world champion and Olympic gold medalist, Viktor Axelsen. He played a brief exhibition match against Steffen Rasmussen, the 1st men’s singles player from Odense Badminton Club, with Rasmussen surprisingly clinching the victory.
The court and entire test center were set up in close collaboration with RSL, who sponsored the court, nets, and shuttles.
In 2019, “Badmintonshoppen” also embarked on its European adventure by opening Badmintonshoppen.se in Swedish. Offering the same range of products and service, they took the first steps towards becoming Europe’s leading badminton shop.
Year 2020
“Badmintonshoppen ApS” becomes “ZERV ApS” & 2 more Badmintonshops open abroad
2020 marks another significant year for “Badmintonshoppen” and a year remembered by all due to Covid-19. “Badmintonshoppen” expands into 2 new international markets with both a Badminton-Shop in German and a Badminton-Shop in English, enabling purchases from around the world.
In 2020, the entire company undergoes a name change in the Danish Business Authority register. Formerly known as “Badmintonshoppen ApS”, the company recognized the need for a name that could encompass “Badmintonshoppen”, “Tennisshoppen”, “Padelshoppen”, and “Ketshop” under a unified brand. The name was changed to ZERV ApS, which also became their own brand name, establishing their identity moving forward.
That same year, the physical store and webshop also separate operations. The physical store retains its location with approximately 250 sqm of retail space and 350 sqm of warehouse space, while the webshop and its staff move to larger premises exceeding 1000 sqm. The company’s workforce has now grown to over 15 employees.
Year 2021
ZERV ApS receives investment on “Shark Tank”
ZERV ApS appeared on Shark Tank in 2021, securing an investment of 2,000,000 Danish kroner from the two sharks Jesper Buch & Jan Lehrmann. Alongside the two owners, Torben & Mikkel, they will now endeavor to further expand awareness of the ZERV brand and extend all other webshops into more European countries.
Year 2022
New design for Badminton-shop
2022 is the year when a significant investment was made in completely new designs for their frontend, as well as developing a completely new backend structure for inventory management, procurement system, and overall optimization to enhance their operational efficiency. The design was optimized according to the latest standards, with a strong focus on user-friendliness and speed, allowing customers to navigate the website easily.
Year 2023
Badminton-shop moves to larger warehouse facilities in Tietgenbyen, Odense SØ
Once again, the warehouse space became too small for the webshop, prompting a move to even larger premises in Tietgenbyen, Odense. Here, they could expand across approximately 1600 square meters, allowing for more products on the shelves for all their various webshops.
This year also saw a restructuring in the ownership circle. Jan Lehrmann exits, and joining the ownership are Lind & Risør, as well as Leif Nørgaard and Christian Legêne. The ownership circle now includes Mikkel Normann, Torben van den Brekel Kulmbak, Jesper Buch, along with the three new partners.
Year 2024
Badminton-shop opens in Holland and France.
“Badmintonshoppen” experienced growth once again, prompting the opening in Europe’s largest badminton market, which is France. Holland was also opened simultaneously, allowing customers to purchase from local badminton shops in Denmark, Sweden, Germany, Holland, and France. Additionally, there is a .com site where customers can buy from anywhere in the world.
questions?
Are you in doubt about anything, or are you in need of guidance, do not hesitate to contact us or through our e-mail: info@badmintonshop.com or use of our Frequently Asked Questions (FAQ). We will return with an answer within 24 hours on weekdays!