1. GENEREL INFO
   1. This personal data policy on the processing of personal data describes, how Badminton-shop.com gathers and processes information about you.
   2. The personal data policy applies for personal data, that you provide for Badminton-shop.com, or data that we gather through our website www.badminton-shop.com.
   3. The badminton-shop is responsible for your personal data. Do you have questions or other inquiries about our personal data policy, please make contact through our contact information listed as point 8.
       
2. THE BADMINTON-SHOP.COM’S GATHERING OF YOUR PERSONAL DATA
   1. Which personal data do we gather and for what purposes?
      1. When you visit our website Badminton-shop, we automatically gather information about you – E.g which browser you use, your IP-adress, your search terms on the website as well as informations about your computer with the purpose, of improving the experience of yours when using our site.
      2. When you buy a product of ours, we gather information about you. E.g your name, address, e-mail address and phone number. Other than that we save information about which products you are buying and eventually returning, with the purpose of providing you more suitable products and for use of fulfillment of our accounting obligations.
      3. When you create a profile or makes a buy, you will be given the opportunity, whether you would like to receive our newsletter. You can unsubscribe from this at any time – by making use of our website or in the bottom of the marketing you receive.
   1. What is the purpose of the gathering?
      1. The gathering of information is vital for us, due to taking care of our interest and to improve your customer experience at badminton-shop.com as well as offering you relevant offers.
   2. Use of personal data
      • Personal data is gathered and used for following purposes:
        – Completing orders in our webshop
        – Sign-up for newsletter
        – Administration of user accounts/profiles
        – Participation in competitions and other events.
        – Submission of other marketing materials, including invitations to events and assignment of value codes (E.g through newsletters or Facebook)
        – Collection and evaluation of consumer reviews
        – Summary of purchase history
        – Statistics
        – Other marketing initiatives
      • We point out that the use of your personal information for the submission of marketing material only takes place if you have previously given your express consent, unless the law allows us to contact you without you giving your consent first.
      • We keep statistics on our users’ behavior on the website and on which products the consumers favors. Data from this does NOT contain personal information. By analyzing this data, a knowledge of the use of the website is obtained from the user. The information is used to improve the users experience on the website. Data is used in the Badminton-shop to understand how an entire group uses and navigates the website and from there to be able to make the website better and more user-friendly in the future. It is important to emphasize that we are not able to see wherefrom you visit us or which sites you visit when leaving our website. In addition to this, we also collect information about which products our consumers, as a whole group, prefer. This also helps to improve the site and the user experience. This information is NOT passed on or sold to third parties and none of your purchase information is disclosed.
         
3. USE OF DATA PROCESSORS
   1. We use external companies to, among other things, carry out the technical operation of the Badminton Shop, for example, our suppliers assist us in connection with the execution of targeted marketing, including for retargeting, and improvement of our website and for your assessment of our products. These companies are data processors and under our instruction and process data for which we are data responsible. The data processors may not use the data for any purpose other than fulfilling the agreement with us, and are subject to confidentiality about these.
   2. One of these processors, Google Analytics v / Google Inc, is established in the United States. The necessary guarantees for the transfer of information to the United States are secured through the certification of the data processor under the EU-U.S. Privacy Shield. A copy of the certification can be found here: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI
       
4. IYOUR RIGHTS
   1. In order to create transparency regarding the processing of your information, we, as the data controller, must inform you of your rights.
   2. The right of access
      1. You are at all times entitled to request us in writing for information about, among other things, what information we have registered about you, what purpose the registration serves, what categories of personal information and recipients of information that may. may be, as well as information on where the information comes from.
   3. The right to rectification
      1. You have the right to have incorrect personal information about yourself corrected by us. If you become aware that there is an error in the information that we have registered about you, you are encouraged to contact us in writing so that the information can be corrected. Contact us via our email: info@badminton-shop.com!
      2. In certain cases, you have the right to have all or some of your personal information deleted by us. To the extent that processing of your information is necessary, eg in order to comply with our accounting obligations, we are not obliged to delete your personal information.
   4. The right to limit the treatment of storage
      1. In certain cases, you have the right to have the processing of your personal data limited to storage only, eg if you believe that the information we process about you is incorrect.
   5. The right to data portability
      1. You have the right to have your personal information disclosed and we have the right to transfer this information to another data controller when we collect your personal information – for example in connection with you buying a product from us.
   6. The right to object
      1. You have the right at any time, for special reasons, to object to our processing of your personal information, which we collect for use in improving functions on Badminton-shop.com.
      2. If you object to the processing, we will no longer be entitled to process your personal data unless we can demonstrate legitimate reasons for continued processing.
   7. The right to complain
      1. You have at all times the right to submit a complaint to the Danish Data Protection Agency, Borgergade 28, 5, 1300 København K about our processing of your personal data.
          
5. CLEARANCE OF PERSONAL DATA
   1. If you do not use our webshop for a period of 1 year, we will automatically delete the information we have registered about you, however, in order to meet legal requirements, including requirements in accounting legislation (5 years from the end of the financial year) and consumer law (the 2-year right of complaint), we can store certain personal data for a longer period.
   2. Information that we have collected in connection with you giving your consent for us to send you marketing per. e-mail, SMS and mail, we will delete if you revoke your consent, unless we are entitled to continue processing.
       
6. SECURITY
   1. We have implemented appropriate technical and organizational security measures against the accidental or unlawful destruction, loss, alteration or deterioration of personal data and against the disclosure or misuse of unauthorized persons.
   2. Only employees who have a real need to access your personal information in order to perform their work have access to it.
       
7. COOKIES
   1. The Badminton-shop uses cookies to give you as user the best experience on the website. A cookie is a file that is stored in your browser on the device you use, and can contain whatever information the website puts in it.
   2. The purpose of using cookies at the Badminton-shop is to make the site work, for optimization so that we can give the user the very best experience, for traffic analysis and for targeted marketing. Part of using cookies for these purposes is that we can analyze and improve our experience. 
   3. You can prevent cookies from being stored at any time. By default, cookies are enabled in modern browsers, such as Google Chrome, Safari, Microsoft Edge and Firefox. Therefore, you actively do not have to do anything for us to give you the best experience. If, on the other hand, you do not want to use cookies, you can find the settings section in your browser to turn off cookies completely. The disadvantage of this is that we can no longer guarantee you the best experience, and in some cases you will find that the website does not work optimally.
8. CONTAKT INFORMATION
   1. The Badminton-shop is responsible for the personal data collected through our website.
   2. If you have any questions or comments about our Privacy Policy, please contact us via our email: info@badminton-shop.com.
      
      Badminton-shop.com
      Blangstedgårdsvej 14
      5220 Odene SØ 
9. CHANGES IN OUR PRIVACY POLICY
   1. We are at all times entitled to make changes to this Privacy Policy. If we make changes to the policy, you will be informed of this next time you visit our website.
   2. If you are unable to accept the changed policy, you will not be able to continue using the Badminton-shop and your personal information may be deleted.